General Manager’s Message

Dear Members,

Happy New Year!

I would like to begin my first column by thanking Members and Staff for the warm welcome I have received since joining the Club in early December.  My brief experience confirms the ACC’s international reputation as a friendly, welcoming and inclusive “home away from home” for its Members, their families and friends.  I would also like to thank Todd Bretzlaff for the thorough handover he provided.  Todd was generous in sharing his knowledge and insights and if there is anything he did not pass on, it was likely because of information overload on my part, not an oversight on his part.  He has left the ACC in great shape and provided an excellent foundation for me to build upon.

Your comments and suggestions are welcome

Member feedback is very important and I have already received, responded to and acted upon a number of suggestions that were relayed through the Comment Card system or emailed directly to me.  These are reviewed, tracked and monitored as the Management Team looks for patterns that we should act upon.  We cannot implement every suggestion we receive, but we will certainly follow-up when such patterns emerge.  Some of the highlights from December include:

  • Several compliments about the friendly staff in Rendezvous and the creative cocktails they mix. They make some delicious drinks and the prices are palatable too!  The food menu has also been fine-tuned a little in response to Member feedback.  You are welcome to drop in, watch some sports, have a snack and enjoy a cocktail created for you by our friendly bartenders.
  • A question about adult-only spaces at the Club for quiet conversation, cards or mahjong. At present, we do not have a dedicated space for these activities, although the Sports Bar (sometimes called the Pool Room) is often used for these purposes and is quiet and adult-oriented.  This issue is common in multi-sport family clubs and is one that the Management team will be thinking about in the weeks and months ahead.
  • Several suggestions about Sigis, many of which will have been implemented by the time you read this, including the return of several favorites from the old menu and the return of “buy one get one free” pizzas on Monday for Members who dine in Sigis. Please give Sigis a try and forward your feedback through the Comment Cards.  These will help us to fine-tune menu offerings, identify training needs and improve your dining experience.

To make it easier for Members to provide feedback, an electronic comment card system is currently under development and should be tested and completed by – or before – the end of March.  This will provide another channel for Members to use and the system is also designed so that Staff can input comments on Members’ behalf.  We hope that this new system will make it easier for us to identify areas in need of improvement and to respond promptly as feedback patterns develop.

Increasing Member engagement

One of my mandates is to examine how different demographic groups use of the Club and to develop promotions, programs and events to engage Members of all ages and interests.  The usage statistics cited by Ken Chen in his column on page 2 – and the average spend numbers in his column last month – indicate that there are opportunities for growth in both areas.  With this in mind, we will be trying different activities in the months ahead, often testing the waters with small events as we continuously experiment to see what our Members will enjoy.  Our first new event will be a series of afternoon beginner social Dance Classes, starting with a Swing Dance Class in March, followed by a Ballroom Dance Class and – just before the Annual Father Daughter Ball in March – a Ballroom Dance Class for Kids. Attendance to each class is strictly limited to 40 and, if enough Members are interested, more classes will be offered. An exclusive outing to Gallery de Sol in the Mandarin Oriental will be held on Saturday 23 February to view 40 Pablo Picasso original artworks, accompanied with a seminar from the gallery curator – Dr Zhang. Details will be posted shortly and communicated through our weekly e-newsletter.  For more information, or if you have an idea for an event, activity or class, please call or email Michael Yang at ACC extension #478 or events@americanclub.org.tw

I look forward to seeing you around the Club.

David Brightling
General Manager